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I have been thinking about the subject to this blog for many months now, and it has always brought me back to highlighting the effect this global pandemic has had on us, and our business community.

Covid-19 is something that cannot be ignored, and it has been hugely difficult for many individuals.

However, I truly believe in the midst of hard times and difficulties, it brings the best out of people.


We forget about ME for once, and think about our interlinked business community.

  • How is it impacting business’ internally and externally?
  • How can we collaborate to help each other out?
  • What can we do to promote local businesses, we are all in this together right?


I attended a workshop in early 2020, which the experienced trainer highlighted that the main incentive to succeed for everyone, is the old adage of ‘What’s in it for me’, I was sucked into thinking that this was what I needed to focus on for me to succeed, but it never felt quite right.

On reflection, it’s not right and I refuse to believe that it’s the right approach for all.


Is it really all about ‘Whats in it for me’?

  • Does that incentivise you to succeed?
  • Does that give you a sense of achievement and success?
  • Does it make you proud?

I truly believe it doesn’t, of course we need to focus on individual goals and achievements, but thinking only of ME can only go so far, for a business to truly succeed, its all about the WE.


I have always felt the change in the approach to business, correlates with the change in our society, the realisation that the more we are connected, the more we trust, the more we can move on and succeed, both individually and as a group.

I feel 2020 may accelerate this across the board to finally realise that collaboration trumps competition. To truly encourage success to every individual and to every company, is what I believe, to be the answer to success.


To quote a hugely inspirational woman of our time, Jacinda Ardern;

One of the criticisms I’ve faced over the years is that I’m not aggressive enough or assertive enough, or maybe somehow, because I’m empathetic, it means I’m weak. I totally rebel against that. I refuse to believe that you cannot be both compassionate and strong. “


This quote is so relative to the current Covid-19 crisis in our business community. Now the difficulty lies in, how do we continue with this collaborative approach when the dust settles?


Let’s forget about the ME and always think of the WE.

It would be so worth it, in every way.

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